How to Succeed in the Business World Essay Example | Topics and Well Written Essays - 2000 words

How to Succeed in the Business World - Essay Example ays and means that are usually taken care of whilst managing a business are aplenty and it is only up to the top management within a company that the same can be handled in a several different methods. They are the ones to decide as to what is the real manner in which the firm’s operations would be handled as well as who will head the respective departments, lead the business strategic units and act as legal and media representatives of the said business. The business, as marketers say, exists to satisfy its target audience through fulfilling a need courtesy its products and/or services or a combination of the both, the same being true in case of a retail outlet which sells gasoline to local consumers, thus giving in petrol plus extra services in the form of window cleaning, fuel gauge checks and so on and so forth. (Kennedy, 2003) With the advent of the middle management growing in stature, the need has been to categorize it separately. Now the middle management of yesteryears is known as the ‘knowledge organization’ which plays the role of the ‘brain’ within the organization. (Kaye, 2003) The mind or brain is the unit within the human body that rationalizes each and every decision in the wake of past evidences and future predictions, not to forget what is happening in the present. Thus the same role is duly played by the knowledge organization, i.e., the middle management quite professionally. A business thus has to keep track of the top management and its decisions as well as the middle power cadre too. It is with the combined efforts of the two that the business can exist smoothly and thus benefit not only its own future long term growth but also help the customer and/or stakeholders by fulfilling their needs and desires. A business does not come into its own overnight. It takes a lot of research, planning and proper execution to take it where the marketers, the business professionals and the stakeholders want it to proceed and end up as something